His website is http://bullies2buddies.com/
Here he described in detail why our angry reaction to bullying will never end it, because becoming angered in reaction to anger is what sustains it, and that the answer lies in changing our approach.
He has successfully turned the tables for children who were being totally ostracised in large groups, by empowering them with tools instead.
He observes that Jesus said this was the answer too.
Stop taking ourselves seriously, stop taking it personally, approach it from a position of forgiveness and humour.. among other things.
There is excellent, detailed advice for children, adults, teachers, parents and school psychologists.