Women who feel they are being demeaned by biological male Dylan Mulvaney partnering with Nike to promote sports bras have launched a new “Burn Bra Challenge” on TikTok.

Mulvaney, who is now pretending to be a woman in order to get attention and make money, recently announced a number of different brand endorsement deals, which include female-specific products like Olay skin cream and Nike sports bras.

Last week, the transgender-identified celebrity activist posted a video of himself prancing around in a Nike sports bra and leggings.

Announcing that she is “sick and tired” of the company pushing women around, a TikTok user called ‘chatterbox.mama’, who describes herself as a “southern mama” posted a video of herself setting a Nike bra on fire.

“All you real women out there – we are in the fight of all fights,” the woman told her 140,000 followers.

“Since the 1960s, we have been fighting for the right to be women,” she added. “Nike, you should be ashamed of yourself.”

“You chose a little boy with no breasts and some junk in his pants to represent real women,” said the social media user, adding, “Nike, I am done with you.”

“I will never, ever buy a Nike product for as long as I live,” she said. “And there are millions and millions and millions of women just like me.”

Meanwhile, Bud Light, which also sponsored Mulvaney, continues to feel the heat of a backlash that shows no sign of abating.

Parent company Anheuser-Busch has now lost more than $6 billion in market value, with a share drop of nearly five per cent obliterating $6.65 billion of the company’s market capitalization.

Get woke, go broke actually appears to be happening for perhaps the first time ever.

Bar sales of Bud Light are also plummeting across the country, with one Missouri bar reporting a drop of 40 per cent and another New York’s Hell’s Kitchen neighborhood falling by 70 per cent despite having a large gay population.

As we previously reported, Bud Light distributors in America’s heartland have been “spooked” by the massive backlash.

A video also emerged showing Bud Light vice president of marketing Alissa Heinerscheid explaining that the company made a deliberate decision to jettison its own customer base in favor of supporting ‘diversity’.