Embattled fast food giant McDonald’s is making headlines yet again.
by Nick Bernabe, Anti Media
The company has just launched its much advertised all-day breakfast program, but as that campaign rolls out, franchise owners are voicing their concerns over what may be the company’s dying days.
As we covered at Anti-Media in June, the McDonald’s franchise has been shrinking for the first time in the company’s over 40 year history:
“McDonald’s announced in April that it would be closing 700 ‘underperforming’ locations, but because of the company’s sheer size — it has 14,300 locations in the United States alone — this was not necessarily a reduction in the size of the company, especially because it continues to open locations around the world. It still has more than double the locations of Burger King, its closest competitor.”
However, for the franchisees, the picture looks much worse than simply 700 stores closing down.
“We are in the throes of a deep depression, and nothing is changing,” a franchise owner wrote in response to a financial survey by Nomura Group.
“Probably 30% of operators are insolvent.” One owner went as far as to speculate that McDonald’s is literally “facing its final days.”
Franchisees have also been complaining about the erratic nature of McDonald’s corporate decision-making process.
As Business Insider reports:
“The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another.”
They are likely referring to the company’s many marketing schemesthat have been implemented recently to slow the bleeding of younger customers as they choose healthier, more local options en masse.
As Anti-Media also reported in June:
“Though the chain has dominated the fast food market for decades, recent competition and health consciousness has challenged the popularity of its product. The growth of chains like Chipotle, which recently stopped using genetically modified ingredients, has reportedly diverted customers away from McDonald’s.
“Additionally, the company is losing a share of its young patrons while the rise of boutique burger chains such as Five Guys has put a dent in profits.
“[…] The increased closures denote a growing shift in dietary preferences among Americans. This is consistent with recent moves by fast food chains to remove toxic chemicals from their ingredients, as well as with the exponential growth of organic, healthy alternatives.”
Replies
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You like these sausages punks ...WILL THEY CONTAIN HUMAN DNA
Actually some dead animal flesh eaters are evolving to a new advanced level for the fools are eating human flesh AS HUMAN DNA HAS BEEN FOUND IN SOME MEAT ...their next more advanced stage will be eating each other up
Those who eat dead animal flesh should be removed from their offices and any positions they hold as they are nothing but animals as you are what you eat..YOU ARE WHAT YOU EAT DO YOU UNDERSTAND and if you fail to understand this then learn some English or get someone to translate it for you. AS PART OF ASCENSION ITS IMPORTANT TO MAKE PLANET EARTH A MEAT FREE ZONE ...that is what Mother Earth wants and we are here to help her
All countries of the world as part of ascension need to ban junk food joints
if the leaders of the countries fail to ban junk food joints then overthrow these ignorant stupid fools posing to be leaders
One Solution to this problem is to convert all these junk food joints into healthy vegetarian/vegan joints like AMYs
NATION'S FIRST VEGETARIAN DRIVE-THROUGH OPENED IN ROHNERT PARK
AMYs new Restaurants THAT IS WHAT WE WANT
It's the first fast-food joint of its kind, and everything at Amy's is made with organic and non-GMO ingredients (all of which are peanut- and egg-free). Not only that, but there are gluten-free and vegan options available for all menu items.
Powered in part by solar energy, Amy's also has a living roof, which helps to reduce the building's energy needs. The site also has a water tower to collect rain, which will be used to water the roof.
almost the same price-
5 Guys Burgers and others are stepping in
the end is near
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