What is the Power
Whatever you desire in life you desire it because you love it. Take a moment and think about it. You don't desire things you don't love, do you? Every person only desires what they love; nobody desires what they don't love.
When you think or talk about the things you desire and love, such as, "I love those shoes, they're beautiful," your thoughts are positive, and those positive thoughts will come back to you as the things you love - beautiful shoes. When you think or talk about the things you don't desire and don't love, such as "Look at the price of those shoes, that's highway robbery," your thoughts are negative, and those negative thoughts will come back to you as the things you don't love - things that are too expensive for you.