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  happy person May 16, 2013 at 9:22am

  I found more info on this:

  How It Works
  Los Angeles physician Dr. Eric Robins says that the brain cells and neurons are energized with this simple exercise. He prescribes it to his patients and has had excellent results. One example of his is a youngster doing poorly in school. After being introduced to the exercise, that child went on to become an A student.
  According to Yale neurobiologist Dr. Eugenius Ang, the earlobes grabbed are acupuncture points that stimulate neural pathways in the brain. The brain’s hemispheres are in opposite sides of the earlobes. Using opposite hands for pinching the earlobes may have something to do with the way our subtle energies are arranged.
  Ang showed that the results from EEG (electroencephalography) readings after doing this exercise indicate the right and left hemispheres of the brain had become synchronized. EEG readings measure the neuron firings in the brain via electrodes on the scalp, and are used to detect brain wave patterns.
  As Dr. Ang stated, "... in modern terms, the brain is actually lateralized. This is an ideal hemispheric arrangement, which is unusual these days.”
  Lateralizing is something that pricey brain technology CDs attempt to do by producing subliminal sounds to the brain attached to audible sounds through a headset. By the way, Dr. Ang also does this exercise daily.

  This three to five minute exercise will exercise your body and your brain for free.

                                                   
  
                                                 

  How It Started
  The exercise was introduced by pranic healing Master Koa Chok Sui`s book SuperBrain Yoga and taught by him personally on lecture tours. Of course, there are many other aspects of pranic healing that Master Sui taught. This particular three minute exercise has been known and used by students in India for some time.
  Prana is another word for Chi, the subtle life force energy that surrounds and permeates the body. It is the stuff of acupuncture and Qi (Chi) Gong. In addition to the subtle energy aspects of prana or Chi, it seems that combining a mildly aerobic exercise also helps flood the brain cells with oxygen.
  At any rate, it’s an easy and inexpensive way to improve memory, mental clarity and focus, as well as assist those with debilitating mental disorders with a quick aerobic exercise. There are those who call it quackery. But you may be smarter after trying it for at least several days!