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SRILA PRABHUPADA EXPLAINS HIS PURPOSE IN STARTING THE KRISHNA CONSCIOUSNESS MOVEMENT:

"A pure devotee considers a moment's association with another pure devotee to be far superior to residing in a heavenly planet or merging in the Brahman effulgence. The topmost benediction for those who are living in this material world and are subjected to the repetition of birth and death (transmigration) is association with pure devotees. One should search out such pure devotees and remain with them. That will make one completely happy, even though living within the material world. This Krsna consciousness movement is started for that purpose."
-Srila A.C. Bhaktivedanta Svami Prabhupada, SB 4.30.34 Purport