The top 10 ways supermarkets bamboozle us at the checkouts with offers that aren't so specialInvestigation by Which? found ten tactics used by shops to entice buyersIncluded setting prices of seasonal goods high before dropping themSome found to be putting offers signs next to good not included in dealTen pricing tactics used by the UK’s biggest supermarkets to trick shoppers into spending more money have been exposed following a year-long investigation.Consumer watchdog Which? said retailers are boosting profits with misleading price labels, confusing multi-buy deals and jumbo packs which are more expensive than buying individual items.Such ploys have turned the weekly shop into an ‘obstacle course’ for hard-pressed families looking for good value for money, Which? said.The watchdog analysed data from price comparison website MySupermarket.co.uk from November 2012 to November 2013 and visited the supermarkets between October and November last year.Read Full Article @ http://www.dailymail.co.uk/news/article-2561896/Is-offer-really-special-Supermarkets-accused-laying-obstacle-course-bogus-promotions-confusing-pricing-shoppers.htmlPlusJewellery Stores rip off:H. Samuel accused of conning Britons with fake jewellery discounts after memo emerges instructing staff to raise prices for just four weeksJewellery store H. Samuel has been using an underhanded pricing trick to con unsuspecting shoppers.A memo sent to staff reveals the retailer has been raising prices for four weeks before returning them to their original price - then claiming the items are discounted.Read More @ http://www.dailymail.co.uk/news/article-2565938/H-Samuels-jewellery-heist-High-street-chain-uses-pricing-trick-make-shoppers-think-theyre-getting-bargain.html

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  • When you see any special offers think twice..check it out properly before buying.
    I have come across boxes of washing powder stating special offer 1/3 off but found that the content was actually 1/3 less then the original one. You need to check weight ..QUANTATY as sometimes the box, packet and container may see big but the quantity in it is really less like in some cases when you open the box the contents are really less as the box was1/3 empty. Even packets of crisps chech the grams as you will find in some cases that the original one was 150 grams and the reduced special offer one is now only 140 grams
    Check all special offers as there is in most cases a con motive behind it
  • I usually avoid supermarkets. I find it important to support my local stores instead since they may disappear if I don't.

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                                                                                           Chapter XXXII

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