The soaring popularity of coconut water has sent new product launches rocketing as celebrities such as Madonna and Rihanna give the healthy sports drinks a major boost, a new report showed yesterday.While coconut water was once the preserve of exotic holidays, the latest research shows that it has been the surprise toast of the beverage industry in recent years.The number of product introductions more than quintupled (+540%) in the past five years (2008/2012) and products containing it have been taking off on an international scale.Market research analysts Mintel says that new product launches are dominated by North America, totaling 35% of global coconut water introductions in 2012, up from just 17% in 2008.Europe followed with 34% of new products launched last year, up from 13% in 2008, while Asia Pacific accounted for 14% in 2012, up from 9% in 2008.Jonny Forsyth, Global Drinks Analyst at Mintel, said: 'Coconut water contains naturally high levels of electrolytes, including potassium, calcium and magnesium, which have made it popular as a sports drink for natural foods consumers.'Coconut water is doing particularly well in the US because both sports recovery drinks and vitamin-enhanced waters are well-established - much more so than in other countries - meaning that people already buy into the benefits of electrolytes in a beverage.'Sales of the product have also being helped by its rapid take-up among celebrities and high-profile investments from beverage companies.'In terms of product claims, low/no/reduced fat is the most popular, accounting for 47% of all coconut water claims in 2012. Low/no/reduced allergen and gluten free follow with 43% respectively, environmentally friendly packaging (42%) and natural (40%). Read more: http://www.dailymail.co.uk/news/article-2334232/Sales-coconut-water-soar-168-Madonna-ploughs-1million-Britains-leading-brand.html#ixzz2Uz9y5MUz

You need to be a member of Ashtar Command - Spiritual Community to add comments!

Join Ashtar Command - Spiritual Community

Email me when people reply –

Replies

  • Well who loves Coconut Water
    You can live without food and water for a few days just on Coconut Water
This reply was deleted.

Topics by Tags

Monthly Archives

Latest Activity

Coralie posted a blog post
Hello Friends! Come join our new Lightwave Spiritual Energy Healing Course coming up on November 8-9. All details at this link https://lightquest-intl.com/schedule-workshops/ Enjoy your weekend, Bryan & the Lightquest Team 
8 minutes ago
AlternateEarth left a comment on Comment Wall
"Now re-opening the fed gov is a maybe for next week-the reason they shut down the gov, dems say, was to highlight obama era susidies for healthcare benefits are about to expire-like the dems care about Americans -BS!
Senate GOP And Democrats Working…"
11 minutes ago
AlternateEarth left a comment on Comment Wall
"I would like to hear Jancar's and V's comments about the relocations"
18 minutes ago
AlternateEarth left a comment on Comment Wall
"There is so much going on in the world that this story hardly made any news outlet-Historical event!

No other U.S. presidential administration besides Trump’s has relocated officials to military bases due to fears of a domestic revolution or…"
23 minutes ago
AlternateEarth left a comment on Comment Wall
"I hope there is no need for military action, Andromedaner"
1 hour ago
Andromedaner Z left a comment on Comment Wall
"sure why not? thank you Drekx!"
2 hours ago
Drekx Omega left a comment on Comment Wall
"Certainly the original series....The quality of the stories is highly notable...Now, time for another musical interlude, dude...

https://www.youtube.com/watch?v=7LidadOt5uI"
2 hours ago
Andromedaner Z left a comment on Comment Wall
"yes, as per Ancient Aliens series, Gene Roddenberry attended sessions where Andija Puharich contacted the Council of Nine (Sirius) and so Roddenberry was inspired to develop Star Trek ;)"
2 hours ago
More…