All the world's a stage.
The phrase goes back to the time of Shakespeare but it consists of a truth that is as old as time itself. That truth is that there will always be those who take on a role of someone other than themselves. For the most part, these "actors" today find themselves in careers related to stage and screen, but that is not always the case. Modern-day teachers often find themselves taking on the role of performer in order to keep a captive audience. Modern-day religious leaders often find themselves taking on the role of orator in order to keep their flock engaged. Modern-day doctors and nurses find themselves taking on the role of counselor in order to aid a heartbroken family member. All of these roles were not assigned, yet they are embraced simply as part of the job at hand.
But at the opposite end of the spectrum are those "actors" who choose to take on a role in order to deceit and deceive. The salesman who says he simply can't sell the product at that price. The CEO who pretends to care about his employees' well-being. The politician who uses the position to ignore his constituents and enrich his own pockets. These people act in a way that is contrary to their own true selves because they know what is expected of them in their roles. Were they to reveal their true identity, they would surely lose support among those upon whom they rely on to make their livelihood. So they pretend to be someone they're not, solely for professional gain.
Yet eventually, these bad actors slip up. Normally this slip up occurs during a high-stress period or event. Inevitably, one of these bad actors will accidentally reveal his true feelings for the peons that make his success possible. When that happens, the bad actor is forced to follow a scripted pattern to make amends. First off, he apologizes for saying what he said. Then, he reassures important shareholders that his statement is not indicative of who he truly is. After that, he vows to be better moving forward. Finally, he recedes from the limelight for a time being to let the controversy blow over. All this is done in a way to feign remorse while simultaneously maintaining the exact same beliefs that caused the problem in the first place. For those who suddenly become aware of this disconnect, how they respond to the bad actor in question can dictate that actor's power moving forward.
For nearly two decades, Alex Jones has been one of these bad actors.
Jones' bloviating, bigoted, and bile Infowars has been a cesspool for the far-right and conspiracy theorists alike. The site has spouted off anything from support for 9/11 truthers to claiming that Sandy Hook was a hoax in order to galvanize its audience. This campaign of intentional disinformation is not without consequences. After Jones published a dubious article regarding an alleged pedophilia ring based out of a Washingon, DC pizzeria in December, a gun-toting simpleton took it upon himself to save the day and opened fire within the restaurant's walls. Fortunately nobody was hurt but Jones' role did not go unnoticed. In fact, Jones' name was so closely tied to the entire conspiracy theory that he even issued an apology the same day the gunman pleaded guilty to charges in court. This was just the latest unfounded and unproven allegation that Jones used to try and stir up his gullible audience.
But like all bad actors, Jones' fake persona would finally catch up with him. And it just happened to do so this week as Jones faced divorce proceedings where there was a very real possibility that he would lose a hearty portion of the wealth that his fear-mongering had brought him. Rather than succumb to large financial losses, Jones had to do something he hadn't done in his entire professional career: tell the truth. In a pre-trial hearing this week, Jones' attorney argued that he was simply "playing a character" and was nothing more than a "performance artist." Alex Jones, the great purveyor of proof, was admittedly a giant con, a fake, a phony. The man who claimed the government was lying to us was actually the one telling the lie. When all was said and done the only 'false flag' was Alex Jones' credibility itself.
For those of us who know Jones, this was hardly a revelation. The question now becomes how Jones' army of useful idiots responds. Chances are, many of them are so far gone from reality that they won't even hear the news about Jones' faux persona. But for those that do hear about it, the question becomes how they will now view their Chosen One. Will they see Jones as a pariah, someone who is now dead to them? Or do they somehow stick with him despite the revelation that he is as fake as the Pizzagate scandal itself? Unlike Bill O'Reilly, Jones doesn't rely on advertisers so his success moving forward is based solely upon how his rabid viewers respond to this most recent development.
In truth, Jones' viewers are so far out there that he may lose few, if any of them. But the damage to Jones' credibility has now been shot. This is no longer a wacked-out conspiracy theorist; this is a performance artist playing the part of a conspiracy theorist. A man who doesn't really believe the things he is saying but who is saying them anyway because he knows how gullible his audience is. A man who is ranting and raving not because he is personally angry but because he knows that his audience is angry. A man who calls government evil but who is afforded the ability to make a living by bad-mouthing and lying about that very same government. Alex Jones is still a very dangerous man, but he is now a man who has earned a new and entirely well-deserved new monicker.
Alex Jones: America's Worst Perfomance Artist.